A Callery-controlled chocolate sensation!
SEAN'S COMMERCIAL REACHES NATIONAL TV FINALS
Wednesday July 28 2010
A DROGHEDA family has become an overnight internet sensation after their video reached the final of a national advert competition.
Sean Callery (22) from Monasterboice entered the Cadbury Create an Ad competition on a whim, only for his video to be selected out of hundreds of other entries for the final.
The hilarious oneminute movie also stars Sean's parents Tony and Maria, two well known teachers from Tenure National School. It has already had thousands of hits on the tv3 website.
The competition will be decided by a public vote on www.tv3.ie/cadburys and naturally Sean, who makes a cameo appearance himself, is eager for the people of Drogheda to get behind him and vote in numbers.
'I just entered for a bit of fun and didn't expect anything to come of it,' he said. 'When I was told I had made the final I nearly collapsed in shock. Even to get to the final is amazing but of course I'd love to win. It would be a dream come true.'
Sean's ad, which is called Raising The Bar, features a young chocolate bar being raised by Cadbury factory workers from the day it's born to when it leaves the house, with the tag line at the end 'Cadbury don't just make bars, the raise them'.The role of the bar's parents is played by Tony and Maria.
'I don't really know where the idea came from. It just developed in my head I suppose,' Sean added. 'An awful lot of the credit has to go to mam and dad, though. They were absolutely brilliant and without them it wouldn't be anything. They raised me so I thought who better to play the parents in the ad!'
The video is up against four other entries from around the country and the winner will take home €10,000 and have their ad produced professionally and aired on tv3.
Voting closes on August 6th at www.tv3.ie/cadburys so lend Sean your support by casting your vote.
